How REI Used Automation to Cloudify Infrastructure and Rapidly Adjust its Digital Pandemic Response

How REI Used Automation to Cloudify Infrastructure and Rapidly Adjust its Digital Pandemic Response

0 0 hace un mes
Like many retailers, Recreational Equipment, Inc. (REI) was faced with drastic and rapid change when the COVID-19 pandemic struck. REI’s marketing leaders wanted to make sure that their online e-commerce capabilities would rise to the challenge. They expected a nearly overnight 150 percent jump in REI’s purely digital business.

Fortunately REI’s IT leadership had already advanced their systems to heightened automation, which allowed the Seattle-based merchandiser to turn on a dime and devote ... Más informaciones

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